consumer market research / product launch

Alaris builds consumer insight to calibrate clients' Asian market strategies.

With the growth of the Chinese and other Asian economies and increases in purchasing power, Asian consumers are becoming an important factor for any international business. Our unique relationship with Leo J. Shapiro and Associates, a premier market research firm, provides unmatched experience and capabilities in areas such as consumer research, market segmentation, and brand strategy.

Our consumer market research team offers qualitative and quantitative research, including:

• Comprehensive services for focus groups including state-of-the-art facilities
• Innovative technology and proven research methods
• Extensive experience in advertising and branding research
• Industry-specific market research and competitor analysis
• China, India and other Asian and international retail auditing
• National poll on consumer spending habits

Read more about our state of the art market research center: The Knowledge Lab.